Arts, entertainment and tourism
Auteur :
Hughes, Howard
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750645331
Date de publication :
12 déc. 2000
Dimensions :
23,4 x 15,6 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
By focusing on the consumer, this book investigates the relationship between the arts, entertainment and tourism industries and how this relationship can be developed to its best competitive advantage. It describes the general arts and tourism background, and discusses the arts and entertainment that feature in tourism.