Principles of retailing
Auteur :
Fernie, John
Éditeur :
Fernie, JohnMoore, Christopher,Fernie, Suzanne,
ISBN :
9780750647038
Date de publication :
23 juin 2003
Dimensions :
24,6 x 18,9 x 2,0 cm
Poids :
742 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Referring to examples of change and best practice in modern retail management, this work gives students a grounding in: the changing retail environment; managing change in the retail sector; understanding the supply chain; and mastering retail operations. It reflects the global nature of the field by taking an international/pan-European approach.