Forecasting tourism demand
Auteur :
Frechtling, Douglas
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750651707
Date de publication :
25 mai 2001
Dimensions :
23,4 x 15,6 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The tourism industry has experienced a boom over the years, and being able to predict future trends is vital in the struggle to stay a step ahead of the competition. Looking at the 13 methods of forecasting, this book guides the reader through each method, highlights its strengths and weaknesses and explains how it can be applied to the industry.