Crisis management in the tourism industry
Auteur :
Glaesser, Dirk
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750665230
Date de publication :
26 avr. 2006
Dimensions :
24,6 x 18,9 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. This title intends to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events.