Consumer behaviour in tourism
Auteur :
Swarbrooke, John / Swarbrooke, John / Horner, Susan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750667357
Date de publication :
27 oct. 2006
Dimensions :
24,8 x 19,1 cm
Poids :
839 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation, tourist destinations, hospitality, visitor attractions, retail travel, and transport. This text provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies.