Enterprise: entrepreneurship and innovation
Auteur :
Lowe, Robin
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750669207
Date de publication :
10 févr. 2016
Dimensions :
24,6 x 18,9 cm
Poids :
907 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. After completing the book, readers will understand how to acquire the entrepreneur’s skills, attitudes and knowledge; the techniques needed to generate new business and create a new organisation.