Travel and tourism public relations
Auteur :
Deuschl, Dennis
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750679114
Date de publication :
13 oct. 2005
Dimensions :
22,9 x 15,2 cm
Poids :
328 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Includes a chapter that explains the growth of industry PR, and travel & tourism news coverage which focuses on the considerable economic benefits of the industry. This title introduces the key domestic/international media and audiences that PR pros in travel and tourism need to target.