Tourism marketing for cities and towns: using branding and events to attract tourists
Auteur :
Kolb, Bonita
Éditeur :
Kolb, Bonita
ISBN :
9780750679459
Date de publication :
13 mars 2006
Dimensions :
22,9 x 15,2 x 1,7 cm
Poids :
466 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets.