Marketing communications in tourism and hospitality
Auteur :
McCabe, Scott
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750682770
Date de publication :
30 oct. 2008
Dimensions :
24,6 x 18,9 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.