Return on investment in meetings and events
Auteur :
Breining, M. Theresa / Phillips, Jack J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750683388
Date de publication :
18 déc. 2007
Dimensions :
22,9 x 15,2 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Phillips ROI Methodology[trademark] utilizes five levels of evaluation, which are essential in determining the return on investment. This title introduces and demonstrates ROI measurement methodology. It addresses the growing demands from stakeholders to prove the value of meetings through data.