Marketing in travel and tourism
Auteur :
Morgan, Mike / Ranchhod, Ashok
Éditeur :
Taylor & Francis Ltd
ISBN :
9780750686938
Date de publication :
20 mars 2009
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
1632 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.