Airport marketing: strategies to cope with the new millennium environment
Auteur :
Jarach, David
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754640851
Date de publication :
28 juil. 2005
Dimensions :
23,4 x 15,6 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examines the management vision of airport marketing in the post-September 11th environment, presenting an analysis of airport management practices for both aviation and non-aviation-related activities. This book is useful to airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry.