Fasten your seatbelt: the passenger is flying the plane
Auteur :
Taneja, Nawal K.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754645283
Date de publication :
9 août 2005
Dimensions :
23,4 x 15,6 cm
Poids :
544 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Fourth in a series written at the request of practitioners in the global airline industry, this book is about customer behaviour and how to address it. It provides discussion of the changes required on the part of airline management not only to think boldly, but also to execute courageously, strategies to fly ahead of their customers.