Strategic management in the aviation industry
Auteur :
Baum, Herbert / Auerbach, Stefan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754645672
Date de publication :
10 nov. 2005
Dimensions :
23,4 x 15,6 cm
Poids :
1156 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides an overview of strategic challenges and measures required to meet those challenges in a dynamic industry. The five parts of this book include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment.