Deep stall: the turbulent story of boeing commercial airplanes
Auteur :
Lawrence, Philip K. / Thornton, David W.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754646266
Date de publication :
6 oct. 2005
Dimensions :
23,4 x 15,6 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Boeing is one of the jewels in the US technology crown, but today US jobs are being exported abroad, with most of its aircraft program work based in Asia. Using Airbus as a comparison, Deep Stall utilizes the concept of strategic analysis to explain Boeing’s decline and what can happen when a company places shareholder value over strategic value.