Tourism and the branded city: film and identity on the pacific rim
Auteur :
Donald, Stephanie Hemelryk / Gammack, John G.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754648291
Date de publication :
28 oct. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.