As heard on tv: popular music in advertising
Auteur :
Klein, Bethany
Éditeur :
Taylor & Francis Ltd
ISBN :
9780754666653
Date de publication :
25 mars 2009
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.