Seducing strangers: how to get people to buy what you're selling (the little black book of advertising secrets)
Auteur :
Weltman, Josh
Éditeur :
Workman Publishing
ISBN :
9780761181750
Date de publication :
7 avr. 2015
Dimensions :
20,2 x 15,0 x 1,6 cm
Poids :
300 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
USA
Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.