Fables, fashions, and facts about advertising: a study of 28 enduring myths
Auteur :
Jones, John Philip
Éditeur :
SAGE Publications Inc
ISBN :
9780761927990
Date de publication :
21 janv. 2004
Dimensions :
22,8 x 15,2 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
USA
The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.