Media economics: applying economics to new and traditional media
Auteur :
Hoskins, Colin / McFadyen, Stuart M. / Finn, Adam
Éditeur :
SAGE Publications Inc
ISBN :
9780761930952
Date de publication :
17 août 2004
Dimensions :
22,8 x 15,2 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
USA
Provides a foundation of the microeconomic principles and concepts required to understand media industries and issues in the converging media environment. Explaining economic principles, this book use cases and examples to demonstrate how these principles can be used to analyze media issues and problems.