Advertising in modern and postmodern times
Auteur :
Odih, Pamela
Éditeur :
SAGE Publications Inc
ISBN :
9780761941903
Date de publication :
30 avr. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
USA
How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.