Multiunit organization and multimarket strategy
Éditeur :
Emerald Publishing Limited
ISBN :
9780762307210
Date de publication :
15 juin 2001
Dimensions :
22,5 x 14,0 x 3,2 cm
Poids :
839 g
Langue :
Anglais
Pays d'origine :
USA
A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the "M-form" as the 20th century's most successful. This text draws various ideas together to present possible developments.