Political marketing:: theoretical and strategic foundations
Auteur :
Cwalina, Wojciech / Falkowski, Andrzej / Newman, Bruce I.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765622914
Date de publication :
15 mai 2011
Dimensions :
22,9 x 15,2 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.