Advertising media workbook and sourcebook
Auteur :
Kelley, Larry / Sheehan, Kim / Jugenheimer, Donald W.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765640949
Date de publication :
14 avr. 2015
Dimensions :
27,9 x 21,6 cm
Poids :
1180 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.