Persuasion ethics today
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765644725
Date de publication :
21 déc. 2015
Dimensions :
22,9 x 15,2 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.