Blueprint for strategic advertising, the: how critical thinking builds successful campaigns
Auteur :
Berman, Margo
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765646576
Date de publication :
20 juil. 2016
Dimensions :
24,6 x 17,4 cm
Poids :
547 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again.