Consumer psychology in a social media world
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765646941
Date de publication :
6 oct. 2015
Dimensions :
22,9 x 15,2 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.