Accountable marketing: linking marketing actions to financial performance
Éditeur :
Taylor & Francis Ltd
ISBN :
9780765647078
Date de publication :
19 févr. 2016
Dimensions :
25,4 x 17,8 cm
Poids :
544 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.