Marketing and selling a/e and other engineering services: an essential guide to creating your own program
Auteur :
Gladden, Scott
Éditeur :
Gladden, ScottOlitt, Arnold,
ISBN :
9780784401002
Date de publication :
31 juil. 1996
Dimensions :
23,5 x 15,9 cm
Poids :
181 g
Langue :
Anglais
Pays d'origine :
USA
Explains why consulting engineers should conduct marketing and sales efforts for their companies, as well as how to do it. This book is particularly useful in that the authors consider the size and level of maturity of the company and its managers in determining the appropriate level of marketing planning that is needed.