Product placement in hollywood films: a history
Auteur :
Segrave, Kerry
Éditeur :
McFarland & Co Inc
ISBN :
9780786419043
Date de publication :
27 juil. 2004
Dimensions :
22,9 x 15,2 x 1,3 cm
Poids :
354 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about smoking and drinking in , and "product displacement"