Sporting goods industry, the: history, practices and products
Auteur :
Lipsey, Richard A.
Éditeur :
McFarland & Co Inc
ISBN :
9780786427185
Date de publication :
7 juin 2006
Dimensions :
25,4 x 17,8 x 0,9 cm
Poids :
318 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Suitable for students and professionals, this work offers insight into various functions of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing; and more.