Driving from japan: japanese cars in america
Auteur :
James, Wanda
Éditeur :
McFarland & Co Inc
ISBN :
9780786431168
Date de publication :
21 févr. 2007
Dimensions :
25,4 x 17,8 x 1,6 cm
Poids :
558 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Chronicles success of Japanese car in America. This book examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing.