Black social dance in television advertising: an analytical history
Auteur :
Huntington, Carla Stalling
Éditeur :
McFarland & Co Inc
ISBN :
9780786459445
Date de publication :
23 août 2011
Dimensions :
22,9 x 15,2 x 1,0 cm
Poids :
277 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through the 2010s in the US, each decade is explored in detail as dance is shown to provide value to brands, thus effecting consumption experiences. It provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.