Wine, food, and tourism marketing
Auteur :
Hall, C Michael
Éditeur :
Taylor & Francis Inc
ISBN :
9780789001061
Date de publication :
19 janv. 2004
Dimensions :
21,0 x 14,8 cm
Poids :
350 g
Langue :
Anglais
Pays d'origine :
USA
Looking at contemporary practices and trends in food and wine tourism, this volume presents destination management planning and marketing initiatives that can be easily adapted and applied to a wider range of wine tourism settings.