Current issues and development in hospitality and tourism satisfaction
Auteur :
Uysal, Muzaffer / Williams, John A
Éditeur :
Taylor & Francis Inc
ISBN :
9780789024336
Date de publication :
3 sept. 2004
Dimensions :
21,6 x 15,6 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
USA
Experts from the field explore customer satisfaction strategies, examining both the long term and short-term results. Includes various methods for managers to anticipate consumer needs and perceptions, reducing dissatisfaction.