Innovation in hospitality and tourism
Auteur :
Peters, Mike
Éditeur :
Taylor & Francis Inc
ISBN :
9780789032706
Date de publication :
4 oct. 2006
Dimensions :
21,6 x 15,6 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
USA
Presents empirical studies that identify the major "push and pull" factors of innovation in hospitality and tourism, providing information on how to measure innovation in the control and sustainable management of service development. This title is suitable for academics, professionals, practitioners working in the field of hospitality and tourism.