Advertising progress: american business and the rise of consumer marketing
Auteur :
Laird, Pamela Walker
Éditeur :
Johns Hopkins University Press
ISBN :
9780801866456
Date de publication :
21 févr. 2001
Dimensions :
25,4 x 17,8 x 2,7 cm
Poids :
703 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Drawing on documentary and pictorial evidence, this text explores the modernization of American advertising to 1920. It links its rise and transformation to changes that affected US society and business alike, such as the rise of professional specialization and the communications revolution.