Interpreting audiences: the ethnography of media consumption
Auteur :
Moores, Shaun
Éditeur :
Sage Publications Ltd
ISBN :
9780803984479
Date de publication :
26 oct. 1993
Dimensions :
23,4 x 15,6 cm
Poids :
310 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.