Pricing journey, the: the organizational transformation toward pricing excellence
Auteur :
Liozu, Stephan M.
Éditeur :
Stanford University Press
ISBN :
9780804788748
Date de publication :
29 avr. 2015
Dimensions :
22,9 x 15,2 cm
Poids :
499 g
Format :
Cloth
Langue :
Anglais
Pays d'origine :
USA
In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.