Media firms: structures, operations, and performance
Éditeur :
Taylor & Francis Inc
ISBN :
9780805841657
Date de publication :
1 mai 2002
Dimensions :
22,9 x 15,2 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
USA
There is no Preface so far. Companies are central to media economics because they finance the services, sell them in the market & either expand or die off. The media communications industry is the sum of companies engaged in the sales of services & produ