Competitive strategy for media firms: strategic and brand management in changing media markets
Auteur :
Chan-Olmsted, Sylvia M.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805848120
Date de publication :
29 sept. 2005
Dimensions :
22,9 x 15,2 cm
Poids :
870 g
Langue :
Anglais
Pays d'origine :
USA
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise