Media product portfolios: issues in management of multiple products and services
Éditeur :
Taylor & Francis Inc
ISBN :
9780805855890
Date de publication :
25 mai 2005
Dimensions :
22,9 x 15,2 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
USA
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,