Marketing and public relations for libraries

Auteur :
Kies, Cosette
Éditeur :
Scarecrow Press
ISBN :
9780810846562
Date de publication :
1 janv. 1987
Dimensions :
21,4 x 13,9 x 1,8 cm
Poids :
281 g
Langue :
Anglais
Pays d'origine :
USA
A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.