Media franchising: creative license and collaboration in the culture industries
Auteur :
Johnson, Derek
Éditeur :
New York University Press
ISBN :
9780814743485
Date de publication :
22 mars 2013
Dimensions :
22,9 x 15,2 cm
Poids :
408 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.