Political marketing: principles and applications
Auteur :
Lees-Marshment, Jennifer / Conley, Brian / Elder, Edward / Pettitt, Robin / Raynauld, Vincent / Turcotte, André
Éditeur :
Taylor & Francis Inc
ISBN :
9780815353225
Date de publication :
22 mai 2019
Dimensions :
24,6 x 17,4 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
USA
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the futur