Business models for strategic innovation: cross-functional perspectives
Éditeur :
Taylor & Francis Inc
ISBN :
9780815367215
Date de publication :
23 mai 2018
Dimensions :
23,4 x 15,6 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
USA
This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing, HRM, and individually and collectively underpin innovation in business management, in order to explore/exploit business opportunities and/or offset business risks.