Handbook of marketing strategy for life science companies, the: formulating the roadmap you need to navigate the market
Auteur :
Denault, Jean-Francois
Éditeur :
Taylor & Francis Inc
ISBN :
9780815376903
Date de publication :
1 juin 2018
Dimensions :
23,4 x 15,6 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
USA
The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.