Current research on gender issues in advertising
Éditeur :
Taylor & Francis Inc
ISBN :
9780815380207
Date de publication :
6 févr. 2018
Dimensions :
24,6 x 17,4 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
USA
This book extends the research on gender stereotypes in advertising, highlighting the attitude towards sex and nudity; women in decorative roles; the changing roles of women and men in advertising; and the views of those who design ad campaigns. This book was first published as a special issue of the International Journal of Advertising.