Impact of e-commerce on consumers and small firms
Auteur :
Zappala, Salvatore
Éditeur :
Taylor & Francis Inc
ISBN :
9780815389637
Date de publication :
29 nov. 2017
Dimensions :
23,4 x 15,6 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
USA
This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.