Principles of islamic marketing, the
Auteur :
Alserhan, Baker Ahmad
Éditeur :
Taylor & Francis Inc
ISBN :
9780815398110
Date de publication :
20 nov. 2017
Dimensions :
24,4 x 17,2 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
USA
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book.